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Sex workers did not know what risks they were taking on with clients.
Now specialist websites and apps are allowing information to flow between buyer and seller, making it easier to strike mutually satisfactory deals.
Results can be filtered, and users can arrange a session for a €5-10 (.50-13) booking fee. Peppr can operate openly since prostitution, and the advertising of prostitution, are both legal in Germany.
But even where they are not, the internet is transforming the sex trade.
The shift online is casting light on parts of the sex industry that have long lurked in the shadows.
FOR those seeking commercial sex in Berlin, Peppr, a new app, makes life easy.
Type in a location and up pops a list of the nearest prostitutes, along with pictures, prices and physical particulars.
The sex trade is becoming easier to enter and safer to work in: prostitutes can warn each other about violent clients, and do background and health checks before taking a booking.
Customers knew little about the nature and quality of the services on offer.Personal recommendations, though helpful, were awkward to come by.Even in places such as America, where prostitution and its facilitation are illegal everywhere except Nevada, the marketing and arrangement of commercial sex is moving online.To get round the laws, web servers are placed abroad; site-owners and users hide behind pseudonyms; and prominently placed legalese frames the purpose of sites as “entertainment” and their content as “fiction”.Prostitutes and punters have always struggled to find each other, and to find out what they want to know before pairing off.
Phone-box “tart cards” for blonde bombshells and leggy señoritas could only catch so many eyes.