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Amanda Bradford doesn't think her dating app, The League, is elitist.She prefers the word "curated," the same way Ivy League schools and top employers select only the best candidates.To get only the most serious singles, Bradford feels it's important to be highly selective rather than target hard-partying college students. So it makes sense for a dating community" to curate as well, Bradford says.Lawyers, doctors, and tech executives frequent the app.Many of the beta users have never signed up for a dating service before.Right now, the app skews slightly female, and its users often have advanced degrees.They tend to be in their late 20s; all have been carefully selected by Bradford's team using an are-you-cool-enough algorithm her tech team built.The League, which just raised a .1 million seed round, is operating with 4,500 beta users in San Francisco.
Or if they were on Tinder, they weren't pleased with the experience."We want people to think of The League as a little more grown up and tasteful, for young professionals who want to go out for a coffee or a drink and aren't just about hooking up," Bradford says. Work and school are the top places where 20-somethings meet each other.Those accepted into The League get one "ticket" they can give to another single friend, and about 50% of The League's users were referred by another member.All other singles have to wait in a virtual line and hope they're top-notch enough to join The League's elite pool of prospects.Ultimately, Bradford wants to match tons of power couples.
Since November, the app has paired 20,000 people, resulting in 19 couples.